Freelance strategic product UX designer from the NetherlandsHi, I’m Barry
With nearly 20 years of experience in product design, I help startups and product teams in the Netherlands and across Europe turn complex ideas into intuitive, high-impact digital products. I’ve worked with early-stage startups to rapidly prototype and validate ideas, as well as with established product teams to elevate design quality, consistency, and collaboration.
Available for small projects
– Present
Eccasion
Eccasion is an online car dealer in the Netherlands that helps people buy used electric vehicles (EVs) by bidding on closed business lease auctions for them. I’m designing the full product journey for their EV platform, which sold 300 cars in its first year.
– Present
Hello Inside
For Hello Inside, a FemTech health startup, I designed and prototyped the next iterations of their blood glucose monitoring and coaching app, which helps women improve their metabolic health. Hello Inside is listed as one of The Europas 100 Hottest Startups of 2024.
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Bitvavo
For Bitvavo, the largest crypto exchange in the Benelux, I designed and prototyped new trading options and improved the portfolio experience for millions of users. I also rebuilt and tokenized their design system.
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Wolters Kluwer
For Wolters Kluwer Schulinck I designed and prototyped new AI solutions to improve and automate the workflows of municipalities in the Netherlands, Belgium and Germany.
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Backbase
Backbase, the banking-as-a-service platform, builds apps for retail, business and wealth banks like NatWest, Raiffeisen, Standard Bank, KCB, Evelyn and Pictet. I was responsible for redesigning the main dashboard, the Insights journeys and the wealth trading platform, as well as improving the information architecture and working on innovative new concepts.
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Garmin
For Tacx, a Garmin company and the global market leader in indoor race-bike trainers, I designed, prototyped and tested the next iterations of their training app. I also coordinated the creation of a design system for all platforms: phone, desktop, TV and tablet.
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Sailmon
With Sailmon we make sailing, surfing, foiling and other watersports more fun and more challenging through the Sailmon app. From now on, everyone on the water is a competitor.
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ING Yolt
For Yolt, a fintech startup by ING, I designed, prototyped and tested the next iterations of the Yolt app. I also helped management with strategic sessions and building a future-proof roadmap.
Testimonials
What clients say
Barry is more than only a UX designer. Many times he was picking up product management tasks and delivering them at a very high quality. He always looks at the broader picture and tries to understand the background behind his assignment. He is also very proactive and often has designs ready before even getting the assignment. I can clearly recommend him.
You are the best UX designer I have worked with so far. I really loved your product thinking.
The word unicorn is thrown around so much these days, but in your case it’s really true.
Your contributions had a real impact on improving our product UX. It’s been a pleasure working with you.
I was refreshingly surprised and impressed by Barry’s productivity and capabilities.
Available for small projects